Jezebel, branded and illustrated for Gawker Media, was conceived as the antidote to the modern women's magazine.



This was to be a general interest magazine for the woman who didn't need to know how to lose five pounds, who didn't need to be told lies about what men want in bed, who wasn't trying to be anything other than herself.

The formula worked. Jezebel is now read by over 2 million monthly.

The imagery is two sides of the same woman, torn apart down the middle. She's two photos of the same woman, chosen for her iconic bombshell beauty.



The barf bag was created as a promotional event and handed out to potential readers at Mercedes-Benz Fashion Week in Bryant Park.