Movieline
We’ve designed and coded Movieline for PMC since the project’s inception in 2009.
Movieline began its life as a gossipy, glitzy, glossy rag in 1989, and it was my favorite movie magazine—but through several editorial changes, the magazine morphed into Hollywood Life, then finally closed in 2008.
When editorial director Charles Runnette came to us in 2009 saying that the brand was to be revived as one of the few sites containing original long-form interviews and reviews, we jumped at the chance to bring a childhood favorite back to life.
Movieline publishes every day of the week, culminating in a monthly roundup, complete with cover image, highlighting the best stories of the month.
The site also covers festivals and awards shows extensively, including the Oscars and Golden Globes at Statuesque.
In 2011, PMC spun off the site's TVline brand into its own site (not of our design), hosted by Michael Ausiello from Entertainment Weekly.
Movieline itself sees about a million unique pageviews a month.
Movieline began its life as a gossipy, glitzy, glossy rag in 1989, and it was my favorite movie magazine—but through several editorial changes, the magazine morphed into Hollywood Life, then finally closed in 2008.
When editorial director Charles Runnette came to us in 2009 saying that the brand was to be revived as one of the few sites containing original long-form interviews and reviews, we jumped at the chance to bring a childhood favorite back to life.
Movieline publishes every day of the week, culminating in a monthly roundup, complete with cover image, highlighting the best stories of the month.
The site also covers festivals and awards shows extensively, including the Oscars and Golden Globes at Statuesque.
In 2011, PMC spun off the site's TVline brand into its own site (not of our design), hosted by Michael Ausiello from Entertainment Weekly.
Movieline itself sees about a million unique pageviews a month.