Reverend Billy’s Chop Shop

New, unifying brand imagery & a website for Chicago's favorite salon

The Chop Shop site is built on a WordPress core with a custom design developed to impart a sense of motion to its typography. The site allows customers to make appointments, the staff to add and edit their profiles, and update announcements for art shows.

How to create signature brand imagery for a salon known for precision cuts and brilliant color, when we didn’t know where or how they’d be used? Make them kaleidoscopic with a square format and a central composition.

Project categories: Brand Development, Code, Messaging

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